What Is Personal Positioning?

What Is Personal Positioning?

Personal positioning or personal marketing is a strategic plan that involves marketing an idea with a unique personal identity. Whether you are planning on promoting a viable business opportunity, service, product, or goods, responsible personal marketing can help create brand awareness as well as increased profits. A great tool to further your career in your discipline, clever personal positioning can help you gain exposure and attention from the right entities.

An ideal formula for personal positioning is to determine the benefit for end-users by considering the needs of the consumer, adding your passion as well as unique traits that set you apart from the rest. When it comes to personal positioning, you can adopt the four C’s i.e. category, company, customer, and competition. By understanding what your customer needs, what type of competitors you have, your current position in the marketplace, and your goals and metrics for success, you too can successfully accomplish personal positioning.

Also known as self-marketing, this process involves understanding your skills and strengths as well as effective strategies to portray you in the best light. Self-marketing can also be understood through five P’s including price, product, promotion, position and project. Regardless of what method you adopt for personal positioning, you must first be self-aware of who you are and what makes you unique.

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